More About Us

Apparelhue Clothing Store blends Scandinavian style with Californian and African flair. My passion for art and fashion comes from a deep love of design, color, and creativity. I combine my fascination with people and culture with my artistic vision to create unique, wearable art designs. I studied art in Stockholm, Sweden, and refined my painting skills in Los Angeles, where I graduated as a fashion designer. 

At Apparelhue, I believe in wearing art as a style statement. My exclusive collection of printed art clothing blends creativity with everyday fashion, celebrating individuality and self-expression. Each piece is a labor of love, crafted with unwavering attention to detail and a commitment to inspiring and empowering. My creations are designed to uplift, strengthen, and inspire, resonating with the richness of the human experience.

From the tactile pleasure of handling fabrics to the precision of cutting and sewing, the entire process excites me. Even when I once accidentally sewed through my finger during a class at FIDM LA, I quietly covered the mishap with muslin and continued undeterred. This dedication to the craft fuels my drive to create items that are both useful and beautiful, designed to capture freedom, evoke inner strength, and add vibrant colors to everyday life.

I invite you to explore my collection and discover pieces that not only complement your style but also elevate your everyday moments. Thank you for joining me on this creative journey—together, we’ll inspire others one design at a time, here at Apparelhue.